I was watching "A Goofy Movie" with the kiddies today and thought these were the coolest things. Of course, I haven't played with them yet, but I'm thinking of getting the clay as a gift for my daughters birthday.
The thing I like about this deal is the accessories. They even include a wind up device to place their creations on so they can make their own robots! Nothing beats Play-Doh, but I love these accessories/body parts. They're much smaller than the ones Play-Doh makes and take up less room. I'm all about less clutter! :)